Enrich Your Business Communications with EMail Marketing
EMail Marketing helps enhance business communications by targeting specific market. Email Marketing is the most effective personalized approach to connect with your target clients to promote business. It is also environment-friendly and extremely cost-effective in reaching large customer base with a single method.
Email marketing is a popular way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $400 million on direct email marketing.
EMail Marketing comprises of an attractive mix of graphics, text and links in the form of advertisements, requests for business or sales, special offers and even surveys regarding your product and services. Any email communication is considered EMail Marketing if it helps to build brand recognition, increases customer loyalty and trust in your product or company. It is a refined form of print mailers now directly sent to people who may have never heard of your business or considered your products, but maybe interested in your business offers.
APEXITES – EMail Marketing Services Strategy
EMail Marketing techniques that we offer help you build and manage your appropriate email lists so that it does not result in unwanted spamming. This is achieved through efficiently segmenting the prospective clients and creating personalized, creative and interactive email messages. EMail Marketing messages even offer social networking buttons such as Like and Tweet, Share so you can instantly see who is opening your emails, which links they’re clicking on and how many of your subscribers are forwarding your emails to their friends. In addition, you can also see how many emails bounced back and how many people unsubscribed from your emails. All these reports help in quickly identifying which marketing tools are working for you and what you can do to improve your reach. Our services will be most cost effective and produce measurable results and also provide mix of various options like customer acquisition, direct marketing, surveys, retention programs, etc.
Email Marketing occurs when your company sends a business message to a group of people by use of electronic email. One of the basic steps of EMail Marketing is to be get prospective clients to fill Signup Forms for your email newsletters and messages. Creative Signup Forms are designed by our experts that would attract target audiences by providing lucrative information, offers and promos about your products, services and company. These forms, in turn, create the email database of your prospects by segregating them in different categories as per their preferences.
Subscriber Database Management
With EMail Marketing, you can easily and quickly reach target markets without the need for high costs involved in print media, television or radio advertisements. But for this method to be effective, you need to maintain a database of subscribers that has been segmented based on several factors including likes and dislikes of prospective customers, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized message detailing information that they are interested in or have requested. This would help in promoting trust and loyalty towards your company resulting in increased sales.
Campaigns & Newsletter
There are several methods for campaigns. It starts with a welcome email that thanks a new contact for subscription to your message. Welcome letters are a way to provide valuable information about your company and also to acquire key information about your new client. This helps in client categorization for future marketing efforts. Additional campaigns include sending out news on your products or services, offers or coupons for future purchasing and much more. Every email you send out should have company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails. Incentive programs that give members a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign as well as what your contacts are interested in.
Email spam, also known as unsolicited bulk email (UBE), junk mail, or unsolicited commercial email (UCE), is the practice of sending unwanted email messages, frequently with commercial content, in large quantities to an indiscriminate set of recipients. It is important to target highly specified prospects only. Simply indulging in spamming and unsolicited mailing does not solve the purpose. We help you build and manage your email lists so that it does not result in unwanted spamming. This is achieved through efficiently segmenting the target audience and creating personalized email messages that are creative and interactive.
EMail Marketing strategies work best when repeated regularly. Prospective clients need to be reminded about your company and products time-to-time. Automated follow-up tasks based on timely events are taken up by our active team members. Triggers are activated according to various upcoming events, new products or services, offers, press releases etc. to attract prospective clients to convert into loyal customers.
Email Marketing is the most crucial Internet Marketing tool. Any successful online promotional effort is incomplete without incorporating database or bulk mail and newsletter services. From ISO certified giant corporate to small and medium scale businesses, companies are now integrating direct email marketing into their customer acquisition and retention programs. This method has an amazing return on investment potential. Advanced set of tools and techniques such as Geo-Locator, Social Media Tracking, Conversion Activity, Real-time Link / Image Updates, Google Analytics / Goal Tracking etc. are used by our analytic experts for reporting purposes and to maximize your ROI for email campaigns.